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What Are Text Campaigns?

Text campaigns extend Callers’ AI capabilities beyond voice calls into text-based messaging channels. With text campaigns, your AI agents can engage contacts through SMS and messaging platforms such as WhatsApp - delivering the same intelligent, script-driven conversations your voice campaigns provide, but over text. Text campaigns are ideal for scenarios where contacts prefer asynchronous communication, where regulations limit voice outreach, or where you want to complement your calling strategy with a multi-channel approach.

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Key Benefits

Multi-Channel Reach

Engage contacts on the channels they prefer - SMS, WhatsApp, or other messaging platforms - alongside your voice campaigns.

Asynchronous Conversations

Contacts can reply on their own schedule. Your AI agent picks up the conversation exactly where it left off.

Script-Driven Messaging

Use the same campaign script builder you already know. Define conversation flows, branching logic, and goals for text-based interactions.

Unified Analytics

Track text campaign performance alongside voice campaigns in a single dashboard with shared reporting and insights.

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How Text Campaigns Work

  1. Create a Campaign - Click the text icon on the toggle when starting a new campaign from the workflow tab.
  2. Build Your Script - Design the conversation flow using the script builder. Each step defines what the AI agent sends and how it responds to contact replies.
  3. Connect a Channel - Link a messaging provider (Twilio, Telnyx, or WhatsApp) from the channels section on the top right to send and receive messages.
  4. Upload Contacts - Add your contact list, just like a voice campaign.
  5. Launch - Start the campaign. The AI agent initiates conversations and handles replies automatically.
Text campaign workflow

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Supported Channels

Twilio SMS

Send and receive SMS messages through your Twilio account.

Telnyx SMS

Leverage Telnyx messaging for high-throughput SMS delivery.

WhatsApp

Reach contacts on the world’s most popular messaging platform.


Supported channels modal

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Getting Started

1

Connect Your Provider

Connect your messaging provider through the App Center. Set up Twilio, Telnyx, or WhatsApp to enable text messaging.
2

Choose Your Provider

Select your connected messaging provider from the channels section on the top right of your campaign.
3

Configure Campaign Settings

Set up message timing and availability in Text Campaign Setup.
4

Upload Contacts and Launch

Add your contact list and start the campaign. The AI handles the rest.
Text campaigns share the same contact management, analytics, and webhook infrastructure as voice campaigns. If you are already using Callers for voice, getting started with text is seamless.