> ## Documentation Index
> Fetch the complete documentation index at: https://docs.callers.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Overview

> Learn how to create and manage AI-powered text campaigns across SMS and messaging platforms using Callers.

## What Are Text Campaigns?

Text campaigns extend Callers' AI capabilities beyond voice calls into text-based messaging channels. With text campaigns, your AI agents can engage contacts through **SMS** and **messaging platforms** such as WhatsApp - delivering the same intelligent, script-driven conversations your voice campaigns provide, but over text.

Text campaigns are ideal for scenarios where contacts prefer asynchronous communication, where regulations limit voice outreach, or where you want to complement your calling strategy with a multi-channel approach.

## Key Benefits

<CardGroup cols={2}>
  <Card title="Multi-Channel Reach" icon="tower-broadcast">
    Engage contacts on the channels they prefer - SMS, WhatsApp, or other messaging platforms - alongside your voice campaigns.
  </Card>

  <Card title="Asynchronous Conversations" icon="clock">
    Contacts can reply on their own schedule. Your AI agent picks up the conversation exactly where it left off.
  </Card>

  <Card title="Script-Driven Messaging" icon="scroll">
    Use the same campaign script builder you already know. Define conversation flows, branching logic, and goals for text-based interactions.
  </Card>

  <Card title="Unified Analytics" icon="chart-mixed">
    Track text campaign performance alongside voice campaigns in a single dashboard with shared reporting and insights.
  </Card>
</CardGroup>

## How Text Campaigns Work

1. **Create a Campaign** - Click the text icon on the toggle when starting a new campaign from the workflow tab.
2. **Build Your Script** - Design the conversation flow using the script builder. Each step defines what the AI agent sends and how it responds to contact replies.
3. **Connect a Channel** - Link a messaging provider (Twilio, Telnyx, or WhatsApp) from the channels section on the top right to send and receive messages.
4. **Upload Contacts** - Add your contact list, just like a voice campaign.
5. **Launch** - Start the campaign. The AI agent initiates conversations and handles replies automatically.

<Frame caption="Text Campaign Workflow">
  <img src="https://mintcdn.com/voxiaai/iyvvitQSr5p_Cq8H/images/campaign%20workflow.png?fit=max&auto=format&n=iyvvitQSr5p_Cq8H&q=85&s=6c2f5a8b663e1bd4637250fba6ace83b" alt="Text campaign workflow" style={{borderRadius: '10px'}} width="3024" height="1455" data-path="images/campaign workflow.png" />
</Frame>

## Supported Channels

<CardGroup cols={3}>
  <Card
    title="Twilio SMS"
    icon={<svg width="28px" height="28px" viewBox="0 0 256 256" xmlns="http://www.w3.org/2000/svg">
        <g>
          <path d="M128,0 C198.656,0 256,57.344 256,128 C256,198.656 198.656,256 128,256 C57.344,256 0,198.656 0,128 C0,57.344 57.344,0 128,0 Z M128,33.792 C75.776,33.792 33.792,75.776 33.792,128 C33.792,180.224 75.776,222.208 128,222.208 C180.224,222.208 222.208,180.224 222.208,128 C222.208,75.776 180.224,33.792 128,33.792 Z M159.744,133.12 C174.448029,133.12 186.368,145.039971 186.368,159.744 C186.368,174.448029 174.448029,186.368 159.744,186.368 C145.039971,186.368 133.12,174.448029 133.12,159.744 C133.12,145.039971 145.039971,133.12 159.744,133.12 Z M96.256,133.12 C110.960029,133.12 122.88,145.039971 122.88,159.744 C122.88,174.448029 110.960029,186.368 96.256,186.368 C81.5519708,186.368 69.632,174.448029 69.632,159.744 C69.632,145.039971 81.5519708,133.12 96.256,133.12 Z M159.744,69.632 C174.448029,69.632 186.368,81.5519708 186.368,96.256 C186.368,110.960029 174.448029,122.88 159.744,122.88 C145.039971,122.88 133.12,110.960029 133.12,96.256 C133.12,81.5519708 145.039971,69.632 159.744,69.632 Z M96.256,69.632 C110.960029,69.632 122.88,81.5519708 122.88,96.256 C122.88,110.960029 110.960029,122.88 96.256,122.88 C81.5519708,122.88 69.632,110.960029 69.632,96.256 C69.632,81.5519708 81.5519708,69.632 96.256,69.632 Z" fill="#F12E45"></path>
        </g>
      </svg>}
    href="/documentation/text-campaigns/twilio-sms"
  >
    Send and receive SMS messages through your Twilio account.
  </Card>

  <Card
    title="Telnyx SMS"
    icon={<svg width="28px" height="28px" viewBox="0 0 90 90" xmlns="http://www.w3.org/2000/svg">
        <g fill="#00E3AA">
          <path d="M88.447 78.75a12.19 12.19 0 0 0 1.203-8.852 13.174 13.174 0 0 0-.868-2.407 6.718 6.718 0 0 0-.395-.738L76.431 44.527H64.198l12.51 23.294a4.43 4.43 0 0 1 0 4.445 4.291 4.291 0 0 1-1.577 1.52 4.373 4.373 0 0 1-2.133.557H58.732a13.436 13.436 0 0 1-1.995 6.123A13.706 13.706 0 0 1 52.103 85h26.222a12.161 12.161 0 0 0 4.992-1.437 11.758 11.758 0 0 0 5.13-4.814ZM21.383 29.988h12.233l6.096-11.162a6.023 6.023 0 0 1 2.237-2.332 6.154 6.154 0 0 1 3.14-.86 6.15 6.15 0 0 1 3.14.86 6.018 6.018 0 0 1 2.236 2.332l5.92 11.162h12.232l-8.68-16.15a16.756 16.756 0 0 0-6.223-6.459A17.118 17.118 0 0 0 45 5c-3.07 0-6.083.823-8.714 2.38a16.754 16.754 0 0 0-6.222 6.457l-8.681 16.15Zm9.865 12.598a13.25 13.25 0 0 1 1.916-6.113 13.522 13.522 0 0 1 4.575-4.544H14.063v10.657h17.185Z"/>
          <path d="M33.2 43.362V72.48h5.564a5.361 5.361 0 0 0 3.2-1.1 5.218 5.218 0 0 0 1.871-2.782c.12-.423.18-.86.178-1.3v-17.47a7.144 7.144 0 0 1 2.13-5.06 7.379 7.379 0 0 1 5.13-2.123h24.763V31.929H44.802a11.718 11.718 0 0 0-8.205 3.355 11.34 11.34 0 0 0-3.396 8.078Z"/>
          <path d="M1.218 67.49a13.17 13.17 0 0 0-.869 2.408 12.246 12.246 0 0 0 1.204 8.87 11.757 11.757 0 0 0 5.13 4.795A12.16 12.16 0 0 0 11.675 85H45c3.14 0 6.15-1.227 8.37-3.411a11.553 11.553 0 0 0 3.468-8.236V44.507h-5.643a5.388 5.388 0 0 0-3.678 1.574 5.216 5.216 0 0 0-1.53 3.648V67.2a7.105 7.105 0 0 1-2.14 5.053 7.342 7.342 0 0 1-5.141 2.09H17.1a4.374 4.374 0 0 1-2.134-.556 4.288 4.288 0 0 1-1.576-1.52 4.467 4.467 0 0 1 0-4.465L25.9 44.508H13.568L1.612 66.734c-.138.271-.276.504-.394.757Z"/>
        </g>
      </svg>}
    href="/documentation/text-campaigns/telnyx-sms"
  >
    Leverage Telnyx messaging for high-throughput SMS delivery.
  </Card>

  <Card
    title="WhatsApp"
    icon={<svg width="28px" height="28px" viewBox="0 0 30.667 30.667" xmlns="http://www.w3.org/2000/svg">
        <path d="M30.667,14.939c0,8.25-6.74,14.938-15.056,14.938c-2.639,0-5.118-0.675-7.276-1.857L0,30.667l2.717-8.017 c-1.37-2.25-2.159-4.892-2.159-7.712C0.559,6.688,7.297,0,15.613,0C23.928,0.002,30.667,6.689,30.667,14.939z M15.61,2.382 c-6.979,0-12.656,5.634-12.656,12.56c0,2.748,0.896,5.292,2.411,7.362l-1.58,4.663l4.862-1.545c2,1.312,4.393,2.076,6.963,2.076 c6.979,0,12.658-5.633,12.658-12.559C28.27,8.016,22.59,2.382,15.61,2.382z M23.214,18.38c-0.094-0.151-0.34-0.243-0.708-0.427 c-0.367-0.184-2.184-1.069-2.521-1.189c-0.34-0.123-0.586-0.185-0.832,0.182c-0.243,0.367-0.951,1.191-1.168,1.437 c-0.215,0.245-0.43,0.276-0.799,0.095c-0.369-0.186-1.559-0.57-2.969-1.817c-1.097-0.972-1.838-2.169-2.052-2.536 c-0.217-0.366-0.022-0.564,0.161-0.746c0.165-0.165,0.369-0.428,0.554-0.643c0.185-0.213,0.246-0.364,0.369-0.609 c0.121-0.245,0.06-0.458-0.031-0.643c-0.092-0.184-0.829-1.984-1.138-2.717c-0.307-0.732-0.614-0.611-0.83-0.611 c-0.215,0-0.461-0.03-0.707-0.03S9.897,8.215,9.56,8.582s-1.291,1.252-1.291,3.054c0,1.804,1.321,3.543,1.506,3.787 c0.186,0.243,2.554,4.062,6.305,5.528c3.753,1.465,3.753,0.976,4.429,0.914c0.678-0.062,2.184-0.885,2.49-1.739 C23.307,19.268,23.307,18.533,23.214,18.38z" fill="#6ad176"/>
      </svg>}
    href="/documentation/text-campaigns/whatsapp"
  >
    Reach contacts on the world's most popular messaging platform.
  </Card>
</CardGroup>

<br />

<br />

<Frame caption="Supported Channels">
  <img src="https://mintcdn.com/voxiaai/iyvvitQSr5p_Cq8H/images/channels-modal.png?fit=max&auto=format&n=iyvvitQSr5p_Cq8H&q=85&s=84964251757f4d13919c0c754973057d" alt="Supported channels modal" style={{borderRadius: '10px'}} width="2415" height="1182" data-path="images/channels-modal.png" />
</Frame>

## Getting Started

<Steps>
  <Step title="Connect Your Provider">
    Connect your messaging provider through the [App Center](/documentation/integrations/app-center). Set up [Twilio](/documentation/text-campaigns/twilio-sms), [Telnyx](/documentation/text-campaigns/telnyx-sms), or [WhatsApp](/documentation/text-campaigns/whatsapp) to enable text messaging.
  </Step>

  <Step title="Choose Your Provider">
    Select your connected messaging provider from the channels section on the top right of your campaign.
  </Step>

  <Step title="Configure Campaign Settings">
    Set up message timing and availability in [Text Campaign Setup](/documentation/text-campaigns/text-campaign-setup).
  </Step>

  <Step title="Upload Contacts and Launch">
    Add your contact list and start the campaign. The AI handles the rest.
  </Step>
</Steps>

<Info>
  Text campaigns share the same contact management, analytics, and webhook infrastructure as voice campaigns. If you are already using Callers for voice, getting started with text is seamless.
</Info>